Route 01 — Private white label
Your brand, an established liquid, our production line.
White label is the fastest way to a shelf-ready spirit. You own the brand and the packaging; BSOA supplies a proven liquid profile and manufactures the product in Cape Town.
Overview
The quickest compliant route to a product you can sell.
Developing a spirit from scratch takes time. White label removes that step: you select from liquid profiles already in production at BSOA — gin, vodka, brandy, rum and liqueur styles — and put your brand on it.
Because the liquid is non-exclusive, it may also be used by other clients. What is yours is the brand, the artwork and the packaging specification, and that is usually where consumers make their decision.
You still get the full manufacturing service around it: bottle and closure selection, label and carton sourcing, statutory label checks, filling, packing and dispatch, plus practical guidance on getting the product into your channel.
Who this is for
- Entrepreneurs launching a first spirit brand without building a factory
- Retailers, hospitality groups and venues wanting an own-label house spirit
- Agents and distributors adding a branded line to an existing portfolio
- Brand owners testing a market before investing in bespoke development
What's included
What BSOA does on this route.
Liquid selection
Choose from established profiles already in production, with samples supplied for approval before you commit.
Packaging sourcing
Bottle, closure, label stock and carton options selected against your positioning, unit cost and minimum quantity.
Artwork support
We work with your designer, check statutory label requirements and proof the artwork before print.
Manufacturing
Filling, labelling, capping and packing in our own Cape Town facility, in formats from miniatures to 750 ml.
Licensing support
Practical guidance on the licences your route to market requires and how BSOA's manufacturing licences fit in.
Dispatch and storage
Bonded storage, dispatch into the South African trade and export documentation where the product is leaving the country.
Process
How the route runs.
- 01
Brief
Market, consumer, channel, price point and target launch date.
- 02
Liquid samples
Taste and approve an existing profile that fits your positioning.
- 03
Quotation
Scope, unit cost, minimum quantity, lead time and payment terms.
- 04
Artwork
Label and carton artwork proofed against statutory requirements.
- 05
Production
Filling, labelling and packing, with quality checks on the line.
- 06
To market
Dispatch, storage or export documentation as your route requires.
Good to know
Practical detail before you enquire.
- The liquid remains non-exclusive and may be used for other clients; your brand and artwork are yours.
- Minimum quantities and lead times depend on the spirit, bottle format and dry goods — both are confirmed in your quotation.
- Bottle shape, closure type and label stock have a material effect on unit cost, so we quote them together.
- Statutory label content is checked for the market you are selling into before artwork goes to print.
Next step
Bring the brand. We'll help with the bottle.
Send us the brief and we will come back with a liquid option, an indicative cost structure and the questions still to answer.