Route 02 — Private proprietary brand
Create a liquid that belongs with your brand.
When an existing profile is not enough, BSOA develops a spirit specifically for your brand — from consumer brief to approved sample to repeatable production.
Overview
Product development, not just bottling.
A proprietary brand starts with the consumer, not the recipe. We work from your positioning, price point and channel to a liquid brief, then develop and refine samples until the profile is right.
Ownership is explicit. You own the brand, the trade marks and the artwork. The status of the developed recipe — exclusivity, term and any restrictions — is set out in the signed commercial and IP agreement before development begins.
Once the profile is approved, the same team manufactures it, so what you signed off in a sample glass is what leaves the line in a case.
Who this is for
- Brand owners who need a distinctive liquid, not a shared one
- Retailers and hospitality groups building a premium own-brand tier
- Established companies extending a brand into spirits
- Exporters who need a product that stands apart in their market
What's included
What BSOA does on this route.
Liquid brief
We translate consumer, category and price positioning into a technical brief the blending team can work to.
Sample rounds
Structured development with tasting rounds, adjustments and a formal written approval before scale-up.
IP and recipe terms
Exclusivity, ownership and confidentiality of the developed profile agreed in writing before development starts.
Packaging development
Bottle, closure, label and carton chosen to carry the positioning, with cost and MOQ implications made clear.
Scale-up and production
Approved profile produced consistently at volume, with quality checks on every run.
Route to market
Licensing support, bonded storage, dispatch and export documentation for local sale or export.
Process
How the route runs.
- 01
Consumer brief
Who the drinker is, where they buy and what they will pay.
- 02
Liquid development
Blending trials against the brief, with structured sample rounds.
- 03
Approval
Formal written sign-off of the profile and specification.
- 04
Commercial terms
Costs, minimums, IP position, payment and responsibilities agreed.
- 05
Packaging
Dry goods sourced and artwork proofed for the target market.
- 06
Production
Scale-up, filling and packing, with repeatable ongoing supply.
Good to know
Practical detail before you enquire.
- Development time depends on the category and the number of sample rounds — a bespoke profile takes longer than white label.
- Recipe and IP ownership is governed by the signed agreement, and we will not begin development without it.
- Development costs, minimum quantities and unit pricing are quoted together once the specification is agreed.
- Briefs, samples, recipes and artwork are treated as confidential, and we are happy to work under a mutual NDA.
Next step
Let's develop something that only tastes like your brand.
Share the consumer, the channel and the ambition. We will come back with a development path and the commercial shape of the project.